Reach out when there’s a reason to talk.

Tell Vera which changes matter. It watches for them, investigates what happened, qualifies the account, and turns the right signals into sales action.

A job you can give Vera

Every day, find ICP accounts that hired a VP of Sales in the last 90 days. Research the strongest accounts and prepare outreach to the new VP.

Watch

Monitor sources relevant to the signal.

Detect

Identify companies where the event occurred.

Investigate

Verify what changed and gather supporting context.

Qualify

Check the account and signal against Company Brain and ICP.

Find the right person

Identify who should be approached.

Build the angle

Connect the event to a relevant reason for a conversation.

Act

Prepare or launch approved outreach.

Use signals that matter to your business.

Define individual events, combinations, or research criteria—not just a generic intent score.

Hiring — Building a RevOps team
Leadership — A new CRO or sales leader
Expansion — Entering a new country
Technology — Changes in the sales stack
Funding — Investment combined with ICP fit
Website & product — New products or pricing

A signal isn’t automatically an opportunity.

Vera combines what happened with company fit, supporting context, and the relevant person before determining a reason to act.

Teach Vera which signals actually matter.

“Funding alone isn’t useful for us. Funding plus hiring an enterprise sales team is.” That distinction can guide future research and qualification as your team learns what correlates with good opportunities.

You set the boundaries

Choose monitored sources, signals, and sender accounts. Require review before outreach or allow an approved signal-based motion to continue.