Sales Pipeline Calculator

Work backwards from a revenue target to customers, opportunities, meetings, positive replies, and prospects. Make your conversion assumptions explicit.

Choose a target period first

Use a revenue target and average deal value measured on the same basis—for example annual contract value, not a mixture of monthly and annual revenue. All output belongs to your chosen target period. This calculator does not assume deals close immediately or that every stage is reached in the same month.

Read conversion rates in the forward direction

Enter prospects → positive replies, positive replies → meetings, meetings → opportunities, and opportunities → customers. To calculate required volume, divide the target at each stage by its conversion rate. For $1M, $20K deals, 20% close, 40% meeting-to-opportunity, 35% reply-to-meeting, and 3% positive replies, the model needs about 59,524 prospects.

Plan with a range, not a promise

Adjust one rate at a time to test sensitivity. Small changes compound across the funnel. The calculation carries full precision internally and rounds displayed counts up; it does not repeatedly round intermediate stages. Use your own historical cohort data and include time, budget, market size, and sending constraints in the final plan.

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