Sales Capacity Planner

Translate a revenue target into accounts, meetings, opportunities, and SDR/AE capacity over a defined number of months.

Plan a single period

Enter a target for the whole planning period and monthly capacity per fully productive rep. Productive capacity adjusts for ramp time, leave, and non-selling work. For example, 80% means each rep supplies 0.8 of the stated monthly capacity.

From revenue to headcount

Customers = target ÷ deal value. Divide by opportunity-to-customer and meeting-to-opportunity rates to obtain meetings. Accounts = meetings ÷ account-to-meeting rate. SDRs = meetings ÷ adjusted SDR meeting capacity; AEs = opportunities ÷ adjusted AE opportunity capacity. Rep counts round up.

A staffing scenario, not a hiring instruction

Use rates from comparable cohorts. Deal duration, territory differences, and existing pipeline can change the staffing plan. Vera can take on research and recurring work, but this calculator does not assume that buying software eliminates a rep.

Next steps