Bring Vera to your customers. Grow with them.
Help your customers build pipeline, automate sales work, and bring AI into their GTM operation — while creating a recurring revenue stream for your business.
Technology & Digital Transformation
Bring an AI sales agent into the transformation projects you already lead.
RevOps & GTM Consultants
Connect strategy, CRM, data, signals, and execution through Vera.
Sales & Growth Agencies
Add AI-powered prospecting, outreach, and sales automation to your services.
CRM & Integration Partners
Go beyond implementation and help customers put their sales stack to work.
B2B Consultants
Introduce Vera when customers need more pipeline or less manual sales work.
Referral Partner
Make the introduction. We handle the rest. 15% revenue share; 20% on new referrals at the qualifying active-customer tier. Applies for the first twelve months of each customer’s subscription. GrowthEffect handles Sales & proposal, Contracting, Billing & collection, Onboarding, Product delivery, Customer support, Ongoing account relationship.
Solution Reseller
Make Vera part of your solution. Qualifying tiers provide 20–25% off the applicable Vera list price. You manage Customer relationship, Commercial process, Customer proposal, Billing & collection, First-line communication, Renewal relationship. GrowthEffect provides Vera product access, Product infrastructure, Product updates, Second-line technical support.
Simple, recurring economics.
Referral revenue share is calculated on eligible net subscription revenue actually collected. Reseller partners may add separately priced consulting, implementation, or managed services.
Build pipeline
Prospecting, research, qualification, LinkedIn, email, and follow-up.
Act on signals
Monitor the changes that matter and turn them into sales action.
Automate sales work
Connect CRM, meetings, communication, and other sales tools into ongoing processes.
Work across the stack
HubSpot · Pipedrive · Attio · Salesforce. Slack · Microsoft Teams · Telegram. LinkedIn · Email. Access depends on the customer’s plan and connection setup.
Learn the business
Every customer has their own Company Brain. Vera’s working context can evolve with their business, tools, and feedback.
Apply
Tell us about your business, customers, and how you want to work with Vera.
Choose your model
Start with Referral or, where applicable, Solution Reseller.
Register the opportunity
Share the customer opportunity before the sales process begins.
Sell together
GrowthEffect supports the product side while responsibilities follow the selected partner model.
Earn as customers grow
Receive referral revenue or reseller margin according to your partnership model.
Sales materials
Explore our product briefs, use cases, and Vera overview to prepare customer conversations.
Product training
Discuss the product guidance your team needs to understand where Vera fits.
Opportunity & demo support
Agree with GrowthEffect on product participation and demo scope for qualified opportunities.
Technical support
GrowthEffect supports the Vera product and infrastructure; responsibilities follow your partner model and agreement.
One model per customer
Referral revenue share and Reseller discounts don’t apply to the same customer.
Register opportunities early
Partner opportunities are registered before an active sales process begins.
Existing opportunities are excluded
Existing GrowthEffect customers and active GrowthEffect sales opportunities aren’t eligible as new partner referrals.
Revenue follows collected business
Cancelled, refunded, or unpaid subscriptions don’t count toward eligible active-customer or revenue-share calculations.
Vera stays Vera
The Solution Reseller model is not white-label. Customers use Vera and see the GrowthEffect product experience.
Customer data stays separated
Each customer operates with their own Vera subscription and Company Brain.
Which model fits you?
| Responsibility | Referral Partner | Solution Reseller |
|---|---|---|
| You introduce the opportunity | Yes | Yes |
| You manage the sale | GrowthEffect | You |
| You contract the customer | GrowthEffect | You |
| You invoice the customer | GrowthEffect | You |
| GrowthEffect handles onboarding | Yes | Product-side |
| You provide first-line service | No | Yes |
| GrowthEffect provides technical support | Yes | Second-line |
| Revenue model | 15–20% revenue share for the first 12 months | 20–25% partner discount at qualifying tiers |
| Best for | Introductions & advisory | Solution delivery & recurring customer ownership |
Questions and answers
Who can become a GrowthEffect Partner?
Technology consultants, CRM/RevOps partners, GTM and sales agencies, digital transformation companies, and other B2B service providers whose customers can benefit from Vera.
What’s the difference between Referral and Reseller?
Referral Partners introduce qualified opportunities while GrowthEffect manages the commercial and customer relationship. Solution Resellers sell, bill, and manage the customer while purchasing Vera at partner pricing.
Can I start as a Referral Partner and become a Reseller later?
Yes. Start with referrals and discuss moving to Solution Reseller as customer volume and service ownership increase.
Is Vera white-label?
No. Customers use Vera as a GrowthEffect product. Resellers can position themselves as the solution or implementation partner around Vera.
Can I add my own services?
Yes. Resellers can package their own consulting, implementation, GTM, campaign management, or other relevant services around Vera and price those services separately.
How is referral revenue calculated?
On eligible net subscription revenue actually collected by GrowthEffect, for the first twelve months of each referred customer’s subscription, subject to the applicable partner agreement.
How do partner tiers work?
Referral starts at 15%. The qualifying active-customer tier provides 20% on new referrals. Qualifying Reseller tiers provide 20–25% off the applicable Vera list price. Eligibility thresholds and payment terms are defined in your partner agreement.